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HAPPY Embroidery Machines |
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Starting Out
Owning Your
Embroidery Business
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Owning your own
business can be a big, exciting move! When it comes to starting up an
embroidery business, there are a lot of good reasons why so many people are
doing it, and coming out successful. TEXMAC provides a well-rounded
solution for those considering it, with superior service, support and
training for HAPPY embroidery equipment. |
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Why partner with TEXMAC for your
embroidery business success? |
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The resources that we offer new HAPPY machine owners helps get people
started and oriented in commercial embroidery, whether as a full-fledged
business or an ongoing hobby. We at TEXMAC have been doing this
successfully for years. To learn more about TEXMAC as a company,
check out the TEXMAC Company history. |
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1.
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Educated Sales Staff.
Everyone's situation is unique. Your conversation with our
experienced sales professionals can be helpful in finding the embroidery equipment
that best fits your particular plan or goals. |
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Training.
Our ongoing education programs let you learn at your own pace.
There's a lot to do to get your business off the ground, so we've made
education easy to get to, when you need it, and as often as you need it.
We have several education programs:
| Classroom
training: TEXMAC has several offices around the country where
customers can learn how to operate their embroidery equipment directly from
our in-house experts in a classroom environment. TEXMAC
provides equipment, written materials, experienced instructors and
other resources to help customers learn |
| On-Site Training:
Optional on-site training is available as well for all HAPPY
embroidery
machines, giving you the convenience of having a trained HAPPY
technician visit your location, assist with installation/setup of
your equipment and train your personnel on your own machine. |
| Online Training:
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| Self-Help Training
Guides: Our Support and Education pages contain lots of
useful guides |
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Service.
TEXMAC/HAPPY customers have been our greatest referral source because of
our stellar service. Combined with the quality of HAPPY embroidery machines,
your confidence will grow, the more you run your machines. |
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Ongoing Lessons.
Because learning is an ongoing process, TEXMAC provides updated lessons
and techniques to help you provide innovative products for your
customers, as well as help you maximize quality and productivity.
Check our website from time to time for updated lessons and new
techniques. |
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Accessories/Parts
department. Not just a place to pick up spare & replacement
machine parts & supplies, TEXMAC Parts department also updates its
product lines to provide you with options for the many different kinds
of projects you'll encounter - from creative hooping solutions to better
stabilizers, thread, and other supplies. Go to the Embroidery
Machine Parts
and Accessories page. |
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Finally , we've
provided some insights below, based on the experience we've shared with
our customers over the years. Look for updated articles like the
one below, here at www.happyemb.com, to help you with your embroidery business.
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Why start an embroidery business ? |
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There are many reasons why
starting an embroidery business makes sense, and why it's become so popular
way for entrepreneurs from all walks of life. Here are just a few: |
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Be your own employer!
There's nothing like the
thrill of being your own boss, or the satisfaction of taking direct
control of your career. |
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Be successful at your own pace. |
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You don't need a fortune
to get started.
Profitable embroidery businesses can be built with a home-operated,
starter-single head machine for very little investment. You can
choose how much you would like to spend for your small business startup. |
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The demand for embroidered goods is steady, and will
only grow. More and more
types of businesses and organizations are turning to embroidered
wearables and other goods to help build identity or communicate a
message. In addition, embroidery is finding a resurgence in
fashion and boutique markets, from embroidered jeans to shower curtains,
handbags and other creative applications. And once you've
established a good customer base, re-orders can keep your
business flowing and remove some or all of the pressure to win new
sales. Many of TEXMAC's successful customers have stopped
advertising and cold-calling for new business, their production
schedules satisfyingly full from re-orders and word-of-mouth sales. |
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Choose where you want to work.
Embroidery businesses
work well operating from home as well as in dedicated shops or retail
space. TEXMAC has helped equip many big, multi-head customers who are
proud of their large, efficient factories with their HAPPY machines.
However, we also have as many if not more success
stories from HAPPY embroidery machine owners who operate out of their homes with a
much smaller setup.
Truly, an embroidery business offers broad appeal for those who are
looking to spend more time at home. |
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Things to consider when getting started
in your embroidery business: |
EMBROIDERY
EQUIPMENT |
EMBROIDERY
BUSINESS PLAN |
SERVICES |
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Here's an overview some key
bases to cover when considering getting started: |
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Embroidery
Equipment.
Because your machine is the cornerstone of the whole business, investing
in a quality machine will quickly pay off. You'll often find that the
price of your equipment (i.e. monthly payments) is actually a very small
percentage of your operating costs, meaning that the price difference
between a quality embroidery machine and one bought strictly on price is very
small. Also, that small price difference buys the peace of mind
knowing that you've purchased quality equipment that will last even
through hard production cycles. |
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Embroidery Business Plan.
There's a lot of work out there that embroiderers can take on, and it's
all a matter of finding a way that best suits you to go after your piece
of the pie. Consider these good, solid tips when planning your
embroidery business:
Understand what embroidery can do. Take advantage of
the free classes and seminars offered to HAPPY owners.
The instructors demonstrate more than just turning a machine on and pressing START. They'll show
you the road to a quality product, and more about embroidery's unique
appeal. Understanding and playing to embroidery's unique strengths will better-enable you to learn
about your market.
Find your starter "niche" market. Okay, so
you want to take on the world, but you've gotta start somewhere. A lot of our customers have
started by going after the business they are best-connected in: their children's school,
equestrian fans, or even simply local businesses around their areas. There's
nothing like the confidence-building exercise of putting out those first few orders, and that can come easier
when you start off in familiar territory.
Research your numbers. You may already know how
profitable embroidery can be - if not, contact your HAPPY sales rep to learn more. Then,
do some research on what kind of pricing is in your market
(stop by some embroidery shops around your area and get an idea of pricing).
Go to embroidery related websites and/or trade shows, and attend
classes where you can. When visiting us at our trade shows
or just browsing the Internet, you'll find lots of educational media and classes at your
disposal.
Take advantage of inexpensive promotion opportunities.
Whether you plan a full-scale campaign with yellow page ads, websites, mailers and
launch parties, or want to start off quietly until you get the hang of it, there are
lots of inexpensive ways to entice business that can form an important part of your business.
Here are a few:
Embroidery is "viral" in
nature: anyone you embroider for becomes a walking
advertisement for your business. A child's embroidered backpack
generates
interest from parents of the child's friends, who see it,
or a few well-done logos on
shirts for a nearby store generates comments, as a couple of examples.
Embroider on anything
practical with your business name and contact info including a website. You never know who's reading.
c. Automobiles: Cheaply-made magnets
advertising your business name, phone, and e-mail/website
d. Basic website: Basic,
informational websites today are very inexpensive and can let you educate your
potential customers
on the benefits of embroidery and help them
get to the order stage. |
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Services Checklist.
Find the resources you'll need to set up your embroidery business and keep it
running.
- Government services for business licensing, tax ID, etc.
- Merchant services to allow credit card processing, etc.
Whether you wish to online or simply in your storefront, you expand your potential
customer base by increasing payment options that you can offer.
- Garment suppliers - there are many to choose from.
Try to find at least one in your area, but also find alternates to cope
with.
- Service/education/parts and supplies for your embroidery equipment
and ongoing learning - TEXMAC provides all of these in a convenient, 1-stop
shop
- Just call our toll-free number!
- Express courier services for shipping to points beyond
driving distance - establish a business account with UPS, FEDEX, DHL or other
similar
services to take advantages of volume discounts, etc
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